Basilicata shines with MateraMare at the BIT Milan 2025
Great success for Basilicata and the MateraMare Project at the 2025 BIT in Milan! We are proud to have contributed to this triumph, bringing the authentic essence of our beloved region to the heart of Italy’s most important tourism fair. The International Tourism Exchange was an extraordinary opportunity to showcase the wonders of Basilicata to the world. Our stand, highlighted by “Dove Viaggi” magazine as one of the 6 Regions not to be missed in this edition, captured the attention of tour operators, journalists, industry experts, and visitors from around the globe. To add to it all, we were honoured by the visit of authorities such as the Governor of the Basilicata Region, Vito Bardi, to our stand. The Governor expressed great appreciation for our commitment to promoting the Lucanian territory and for our innovative approach to sustainable tourism.
Basilicata: A Treasure to Discover at the BIT Milan 2025
During the three intense days of BIT Milano 2025, we passionately presented our unique tourist routes connecting Matera to the sea. We saw wonder and curiosity in the visitors’ eyes as we told them about our land rich in history, culture, and breathtaking landscapes.
As MateraMare, our goal has always been to promote responsible and sustainable tourism, enhancing the authenticity of Basilicata. We carried forward this mission with renewed vigor, presenting:
- Innovative itineraries: our two routes, western and eastern, guiding visitors through the hidden beauties of the region.
- Food and wine experiences: local wines and products that have already won over participants of the Rural Wine Experience.
- Rural and sustainable tourism: an approach to slow tourism that respects the environment has generated great interest, in line with global trends in the sector.
- Local collaborations: we have given space and visibility to our partners, showcasing the strength of cooperation in the territory.
The tangible results of our presence
Participation in BIT has brought concrete results for Basilicata and MateraMare:
- Increased interest from international tour operators
- New potential strategic partnerships with travel agencies specializing in sustainable tourism
- Greater media visibility for Basilicata and our projects
- Enthusiastic feedback from visitors, many of whom we hope are planning their next trip to our region
We want to thank everyone who made this success possible: the MateraMare team, our partners, local institutions, and, above all, you, lovers of Basilicata, who continue to support us and choose our region as the destination for your adventures.
The 2025 BIT in Milan has confirmed that Basilicata is a prime destination in the Italian and international tourism landscape. With MateraMare, we will continue to guide you in discovering the hidden treasures between Matera and the Ionian Sea, creating unforgettable experiences and promoting tourism that respects and enhances our extraordinary territory.
We look forward to welcoming you to Basilicata to experience the authentic MateraMare adventure together!