Closing day of BIT 2025 with MateraMare representing the essence of Basilicata
The final day of BIT 2025, the International Tourism Exchange, at Fiera Milano Rho. A true triumph for the tourism sector, with over a thousand exhibitors from 62 countries and buyers from 49 different nations. BIT 2025 confirms its position as the benchmark for the tourism industry, offering:
- A wide international showcase for destinations, tour operators and accommodation facilities
- Networking opportunities with industry professionals from around the world
- A rich program of educational events and talks on crucial topics such as eco-tourism and technological innovation
MateraMare and the authenticity of Basilicata on display at BIT 2025
We at MateraMare are proud to bring the essence of Basilicata to the beating heart of Milan. As guests in the APT Basilicata pavilion (Hall 11), we’re capturing the attention of numerous visitors, fascinated by our proposal of rural and sustainable tourism.
Our two main itineraries that we present to visitors:
- Western Route: from Matera to Scanzano Jonico, passing through the San Giuliano Nature Reserve and the evocative ghost town of Craco
- Eastern Route: from Matera to Policoro, crossing the Murgia Materana Park and the golden beaches of Metaponto
These routes offer a total immersion in the culture, history, and authentic flavors of Basilicata, combining the majesty of the Sassi di Matera with the unspoiled beauty of the Ionian coast.
An element that arouses great interest is our “Rural Wine Experience”. We’ve brought to BIT 2025 a taste of the food and wine experiences we offer, engaging visitors in virtual tastings of wines from our partners.
Innovation and tradition to look to the future
Our innovative approach to rural tourism, which combines immersive storytelling and digital technologies, is attracting the attention of numerous industry operators. We aim to demonstrate how it’s possible to create authentic and sustainable tourist experiences, enhancing the cultural and natural heritage of Basilicata. Our participation in BIT 2025 strengthens our conviction that the future of tourism in Basilicata is bright. The interest shown by visitors and industry operators encourages us to continue on the path of innovation and sustainability.