MateraMare lands in Milan: double appointment at BIT and TOVE for a rural and sustainable Lucanian tourist experience

The MateraMare: rural wine experience journey continues in Milan with a double presence at BIT – International Tourism Exchange, from February 9 to 11 at the APT Basilicata stand in Hall 11, to convey to visitors the innovative Lucanian proposal at the most important Italian tourism event. It will also be present at the Travel Open Village Evolution (TOVE) 2025, the prestigious B2B “Off-Fair” event that will take place on February 9 and 10 at the Meliá Milano Hotel to bring the flavors and colors of the itineraries to life with a tasting of wines, Matera bread, and extra virgin olive oil from the Matera hills. A unique opportunity to present exclusive itineraries to tourism industry operators that connect magical Matera to the splendid coasts of the Ionian Sea with a rural route discovering the most evocative villages. During the two events, MateraMare will bring itineraries that combine the timeless charm of Matera with the natural beauty of Lucanian beaches, authentic experiences to immerse oneself in the culture, traditions, and flavors of Basilicata. The exclusive map with routes and points of interest will be presented: the “Rural Wine Experiences,” a journey through vineyards, traditions, and exclusive tastings; the hidden treasures of Basilicata, among the badlands, crystal-clear beaches, and authentic villages; proposals for experiential and rural tourism, to experience the territory in a sustainable and immersive way.

“These two events confirm our commitment to sustainable tourism, with innovative proposals that enhance the territory responsibly,” says Severino Fiore, administrator of Studio Risorse di Matera, project leader. “Tour operators will discover new routes and the opportunity to offer their clients an unforgettable journey in the heart of Basilicata.”