MateraMare at the BIT in Milan with rural wine experiences

MateraMare announces its participation in the upcoming BIT Fair, which will take place in Milan – Rho from February 9th to 11th, 2025. This event represents an extraordinary opportunity for us to share our passion for our land and the unique experiences we offer.

MateraMare was born with the aim of guiding you to discover the most authentic essence of Basilicata. Our tourism destination brand invites you on an unforgettable journey that starts from the majestic Matera, European Capital of Culture 2019, and winds its way to the crystal-clear waters of the Ionian Sea. Along this route, we offer you the opportunity to immerse yourself in the life of inland towns, savor genuine Lucanian hospitality, and discover its identity.

Why being present at the BIT Fair in Milan is so important

The BIT in Milan represents one of the most important international events for the tourism industry. This year, the event focuses on crucial themes such as sustainability, innovation, and new travel trends, perfectly in line with our philosophy of responsible and authentic tourism.

Participating in this fair allows us to:

• Present our unique tourist routes to an international audience
• Meet industry operators and create new partnerships
• Stay updated on the latest global tourism trends
• Promote Basilicata as a destination of excellence for experiential tourism

At the fair, we will present our “Rural Wine Experiences”, which combine the discovery of the territory with local food and wine.

Join us for this great experience

If you are a travel enthusiast, a tour operator, or simply curious to discover new destinations, we invite you to visit us at the BIT Fair in Milan. It will be a unique opportunity to:

• Discover in advance our new tourist experiences for 2025
• Meet our team and share your passion for travel
• Explore possibilities for collaboration and partnership

The BIT Fair in Milan is just the beginning of an exciting new chapter for MateraMare and sustainable tourism in Basilicata. We look forward to meeting you and sharing our vision of tourism that respects and enhances the territory, traditions, and local communities.

Access the ticket office to participate in the Fair, we are waiting for you at the APT Basilicata stand (Hall 11 Stand P45-53 S46-54) to show you this journey to discover the beating heart of Basilicata!