Third stage of MATERAMARE “Rural Wine Experience”, Monday November 11th at Fontanarosa Winery in Scanzano Jonico
The experimental journey of the MATERAMARE rural wine experience project continues on Monday, November 11th from 10 AM, at Fontanarosa Vini Winery in Scanzano Jonico. This third stage, themed “Rural Cultural School Session”, will feature a rich program of educational workshops, a seminar, and a special tasting session.
The day will begin with three educational workshops reserved for Basilicata school children, promoting the connection between rural culture and youth. Participants will explore the world of viticulture and local traditions through children’s grape harvesting, an artistic workshop on terracotta crafting, and a theatrical workshop. Following the workshops, the focus will shift to a seminar dedicated to cooperation opportunities and destination marketing, featuring a dialogue between experts and institutions on new forms and models of sustainable tourism.
This workshop is designed to build synergies for the development of the “MateraMare” tourism network as a destination. Speakers will include:
Louise Loscalzo, Fontanarosa Vini, MateraMare Partner;
Maria Santarcangelo, Studio Risorse S.r.l., MateraMare ATS lead partner;
Michele Brucoli, Department of Agricultural, Food and Forestry Policies, Basilicata Region;
Alessandro Martemucci, CEO Officinae.com, MateraMare marketing manager;
Achille Lauro, CEO Agenzia per Amica;
Concluding remarks will be given by Carmine Cicala, Councillor for Agricultural, Food and Forestry Policies of the Basilicata Region.
Introduction and moderation by Giuseppe Lalinga, MateraMare destination manager.
The day will conclude with the rural wine Experience session: a journey to discover the wines of Fontanarosa Vini Winery, guided by an expert oenologist. Guests can participate in a guided tour with a tasting of DOC wines paired with typical local products, offering an authentic experience of the Lucanian territory. The event represents an opportunity to showcase the tourist and cultural potential of Basilicata, valorizing the rural roots of the region and creating a network for sustainable and conscious tourism.
