Second experiential event for Materamare on October 24th at Cantine Crocco, in Montalbano Jonico
The second experiential event for MateraMare, a territorial marketing initiative, is scheduled for October 25 at Cantine Crocco.
Date: October 25, 2024
Location: Contrada Ventomare, snc Montalbano Jonico
Event Program
11:00 Welcome and participant registration
11:30 Opening of proceedings by Studio Risorse S.r.l. – Lead partner of ATS Materamare
In this second meeting, ATS Materamare, while presenting the Promotion and Marketing Plan for Rural Tourism Itineraries that wind between “Matera and the Sea”, offers participants the opportunity to experience another unique naturalistic tourism experience, combining food and wine, rural landscape, and culture.
11:45 Cooperation and territorial marketing path: Workshop between public and private operators. Discussion with experts and institutions on Sustainable Tourism and Territorial Marketing for Lucanian operators – Possibilities for developing the “Matera Mare” network. Speakers include:
- Severino Fiore – Studio Risorse S.r.l. Lead partner of ATS Materamare
- Alessandro Martemucci – Officinae Lean & Digital Marketing
- Angelo Crocco – Azienda Agricola Cantine Crocco
- Michele Brucoli – Manager of Measure 16.3 Department of Agricultural Policies Basilicata Region
- Achille Lauro, CEO of Agenzia per Amica Network and Franchising Travel Center
- Giuseppe Antonio Di Sanzo, Acting Deputy Mayor of Montalbano Jonico
- Other Partners: Odigitria Bluvacanze Matera, L’Arcobaleno Soc. Coop., F.lli Dragone, Fontanarosa Vini S.a.s., Proloco, Cultural Associations, Local Authorities, and Schools.
Conclusions: Rocco Vittorio Restaino – General Director of the Department of Agricultural Policies Basilicata Region
12:45 The scientific and naturalistic experience of Cantine Crocco:
✓ Excursion in the Ventomare Badlands with Porsia Lombardi, Nature Guide
✓ Chic Nic in the vineyards: Tasting of typical products and DOC wines
Introduces and Moderates: Giuseppe Lalinga
Don’t miss the chance to participate
We invite you to take part in this exclusive event, with limited numbers and primarily dedicated to tourism operators. To secure your spot, fill out the registration form available at this Link.
Don’t miss this opportunity to explore the beauty of our territory and contribute to the sustainable development of tourism in Basilicata.