TRMTV reports on the success of MateraMare’s “Rural Wine Experience” in video

TRMTV was present at the first event of the “Rural Wine Experience”, organized by MateraMare at Masseria F.lli Dragone, in the City of Sassi on October 11th. The day was structured in several phases, each of which saw enthusiastic participation:

• Presentation of the Promotion Plan: the event kicked off with a detailed illustration of strategies to promote and market rural tourism itineraries. Those present witnessed the interest of industry operators and the general public.
• Immersive Experience: this was a unique opportunity for everyone to fully immerse themselves in the rural world of Matera. The experience engaged all senses, from tasting local food and wine to appreciating the natural and artistic landscape, and absorbing the rich local culture.
• Interactive Workshop: a moment of great participation was the workshop that saw public and private operators in dialogue. The lively and constructive discussion touched on crucial topics such as sustainable tourism and territorial marketing strategies.
• Dialogue with Experts: the event offered the rare opportunity to interact directly with industry experts and institutional representatives. The numerous audience actively participated, asking questions and sharing opinions, creating an atmosphere of exchange and mutual learning.

The Grand Finale of the first “Rural Wine Experience” event by MateraMare

Guided by the expert host Michele Dragone, attendees savored a selection of zero-kilometer products and DOC wines, in an experience that delighted palates and narrated the territory’s history through its flavors. The event concluded with a guided tour of the “Crypt of Original Sin”, allowing participants to immerse themselves in a piece of Matera’s millennial history. The palpable enthusiasm and participation in this first appointment of the “Rural Wine Experience” are easily noticeable thanks to TRMTV’s coverage. The event not only exceeded expectations in terms of attendance but also laid the foundation for future initiatives that promise to attract an increasingly wide and passionate audience in upcoming appointments, starting with the one on October 24th at Masseria Crocco in Montalbano Jonico.