Friday, October 11th, first event of the “Rural Wine Experience” by MateraMare at Masseria Dragone
The first event of MateraMare, a destination marketing project, will begin on October 11th at Masseria Dragone.
Date: October 11, 2024
Location: Contrada Pietrapenta, snc Matera
Event Program
11:00 – Welcome and participant registration
11:30 – Introduction to the proceedings by Studio Risorse S.r.l. (lead partner of ATS Materamare) We won’t just present
the promotion and marketing plan for rural tourism itineraries. We also want to offer you the chance to experience an
unforgettable journey firsthand, immersed in food, wine, nature, rural landscape art, and culture.
11:45 – Cooperation and destination marketing path: workshop between public and private operators Join the dialogue
with experts and institutions on sustainable tourism and destination marketing themes. Discover development
opportunities for the “Matera Mare” network for Basilicata operators. The following figures will discuss:
- Severino Fiore – Studio Risorse S.r.l., lead partner of ATS Materamare
- Alessandro Martemucci – Officinae Lean & Digital Marketing
- Michele Dragone – Azienda Agricola F.lli Dragone
- Michele Brucoli – manager of Measure 16.3, Department of Agricultural, Food and Forestry Policies of the
Basilicata Region - Project partners, including Bluvacanze Matera, L’Arcobaleno Soc. Coop., Cantine Crocco, Fontanarosa Vini,
associations, local authorities, and schools in the area.
The event will then continue as follows:
12:30 – Conclusions by Rocco Vittorio Restaino, general director of the Department of Agricultural, Food and Forestry
Policies of the Basilicata Region
13:00 – The cultural and wine tourism experience of Masseria Dragone, curated by Michele Dragone, with a food and
wine tasting of zero-kilometre products and DOC wines, and a guided tour of the “Crypt of Original Sin”.
The event will be introduced and moderated by Giuseppe Lalinga.
Hurry to register for the event
We warmly invite you to participate in this exclusive event, with limited spaces and primarily reserved for tourism
industry operators. To secure your place, fill out the registration form available at this Link.
Don’t miss this opportunity to discover the wonders of our territory and contribute to the sustainable development of
tourism in Basilicata. We look forward to toasting together to the future of MateraMare, starting from the City of Sassi!