MateraMare at BIT 2025
The International Tourism Exchange (BIT) 2025 in Milan continues to be the ideal stage for Italian tourism excellence. In this context, MateraMare: Rural Wine Experiences is also present for the second consecutive day, bringing the essence of Basilicata to the heart of the fair. On February 10th, the second day of the fair, MateraMare highlights the eastern and western routes of the Matera province at BIT 2025. These itineraries represent a journey through time and traditions, offering visitors the opportunity to immerse themselves in the authentic life of rural villages. The proposed routes are not simple paths, but genuine experiences that interweave landscape, culture, and gastronomy. Each stop tells a story, each village holds secrets and flavors waiting to be discovered.
Wine as an ambassador of the territory
At the heart of MateraMare’s offering lies the wine tasting experience. The vineyards of Basilicata, with their native grape varieties, produce nectars that tell the story and terroir of the region. During the fair, visitors have the opportunity to savor these wines, accompanied by other typical products that complete the local gastronomic picture.
This fusion of wine tourism and rural tourism represents an innovative proposal in the Italian tourism landscape, capable of attracting an audience increasingly attentive to the quality and authenticity of travel experiences.
The success of MateraMare at BIT 2025 is not limited to the hinterland. The brand aims to capture visitors’ attention by presenting an offer that ranges from the Ionian coast to the famous Sassi of Matera. This variety of landscapes and attractions confirms Basilicata as a destination capable of satisfying different types of tourists.
The Ionian coast, with its golden beaches and crystal-clear sea, presents itself as an ideal destination for lovers of relaxation and beach tourism. The Sassi of Matera, a UNESCO World Heritage site, continue to exert a timeless charm, attracting visitors from all over the world with their unique architectural and historical features.
MateraMare presents sustainability and authenticity as keys to success at BIT 2025
MateraMare’s approach to tourism is based on two fundamental pillars: sustainability and authenticity. These values respond to the growing demand for responsible tourism that respects the environment and local communities.
The proposed routes, which wind through vineyards, olive groves, and ancient villages, allow visitors to come into direct contact with nature and local culture. This type of tourism not only enriches the traveler’s experience but also contributes to the sustainable development of rural communities.
MateraMare’s participation in BIT 2025 is not just a showcase for current tourism offerings, but also an opportunity to look to the future. The Rural Wine Experiences proposed by MateraMare are configured as a model of experiential tourism that could be replicated in other Italian regions, helping to enhance lesser-known areas rich in history, culture, and natural beauty.