Lucanian tourist experiences take center stage at Bitesp 2024 with the MateraMare rural wine experience project
Basilicata will be a protagonist at the VII edition of the International Experiential Tourism Exchange (Bitesp), which will take place on November 25 and 26 at the Maritime Station in Venice. With the MateraMare rural wine experience project, Basilicata will be present at Stand 4, to showcase rural travel experiences that combine the charm of Matera and the beauty of the Ionian Coast. The event, sponsored by ENIT and considered a benchmark for experiential tourism, represents a strategic opportunity for tour operators, international buyers, and industry professionals.
At the Materamare stand, Lucanian operators will present innovative itineraries that, starting from Matera, a UNESCO World Heritage site, lead travelers to the Ionian Coast through routes rich in history, nature, and traditions. The proposals span various areas of experiential tourism, including: cultural and village tourism, food and wine and typical products, sports activities and adventure, rural tourism and slow tourism, beach and mountain experiences, luxury travel.
Some partner operators of the MateraMare project will have direct meetings with international buyers, presenting personalized and authentic proposals that highlight the combination of Basilicata’s cultural and natural heritage. The goal is to consolidate the presence of the MateraMare brand in the experiential tourism market, creating a strong and recognizable identity that enhances the synergy between Matera, its rural area, and the sea. Additionally, there will be a taste of Basilicata at the stand where it will be possible to immerse oneself in a micro-experience that will showcase Lucanian excellences through emotional videos and moments of wine and typical product tasting. This initiative aims to offer a preview of the authentic experience that travelers can live along the MateraMare routes.
“We are excited to participate in Bitesp 2024 with the MateraMare project,” declared the initiative’s promoters. “This is a unique opportunity to share our innovative proposals, promote the beauty of the Lucanian territory, and initiate strategic collaborations in the experiential tourism sector.” Basilicata thus confirms its commitment to positioning itself as a destination of excellence for travelers seeking authentic experiences, amidst natural beauty, culture, and traditions.