Report on the third Rural Wine Experience, where children and adults celebrate the wine tradition in Scanzano Jonico
Among the vineyards of Scanzano Jonico, an event unfolded that brought together generations, cultures, and flavors in an unforgettable experience. Fontanarosa Vini Wineries hosted the third installment of MateraMare‘s “Rural Wine Experience,” transforming a simple tasting into a multisensory journey through the history and future of Lucanian enology.
Elementary school children, as part of the Rural Cultural School Session, had the unique opportunity to experience traditional grape stomping, a ritual as ancient as civilization itself. This activity not only offered an unforgettable tactile experience but also created a tangible bridge between generations, connecting children to the roots of their land and its rich wine-making tradition. After experiencing the winemaking process, the children participated in creative workshops, culminating in a wine-themed theatrical performance where they transformed into actors, bringing to life the history and culture of the region’s wine.
Workshop among experts in Tourism, Marketing, and Wine Culture in the presence of institutional figures
Adults immersed themselves in stimulating and constructive discussions. Thus, a workshop where experts in tourism, marketing, culture, and food and wine could exchange ideas and compare notes.
These dialogues touched on crucial themes for the region’s future: how to promote wine tourism sustainably? What role can digital marketing play in promoting local products? How to preserve the authenticity of wine traditions in the era of globalization? The discussions highlighted the importance of an integrated approach, combining innovation and tradition, to position the hinterland and Ionian Coast of Basilicata as a destination of excellence for wine and culture enthusiasts.
No wine event would be complete without a tasting, and Fontanarosa Vini Wineries did not disappoint. At the end of the workshop, participants had the opportunity to savor a curated selection of DOC wines, accompanied by zero-kilometer products that told the story and biodiversity of the territory.
An invitation to continue the journey with new experiences
The “Rural Wine Experience” event at Fontanarosa Vini Wineries was much more than a simple tasting. It was a journey through the senses, generations, and traditions, leaving an indelible mark on the hearts and minds of all participants.
For those who wish to relive the highlights of this extraordinary day, TRMTV has created an exciting video that captures the essence of the event. We invite you to watch it at the end of this article.
The journey doesn’t end here. If you are the owner of a winery or farmhouse in the Province of Matera, we invite you to apply to let us experience a new adventure between Matera and the sea.